Women's Day Challenge 2021

On March 8, 2021 we mark International Women’s Day with a challenge to all Canadian organizations to increase the representation and inclusion of diverse groups within their workplace.

What is the 50-30 Challenge?

The 50 – 30 Challenge is an initiative recently launched by the Government of Canada and led by Minister Champagne to increase corporate diversity. The Government is looking to partner with businesses and diversity organizations in their efforts to achieve meaningful and substantive improvements in supporting diversity and inclusion within their organizations.

“Everyone plays an essential role in making the world a better place – start locally but think globally. This is critical as the global market navigates both an economic and healthcare crisis. I want to bring forward the values of mentoring and continuous learning to achieve this.” – Irene Sterian

We’re in! Discover the 900+ partners and participants who have already joined.

We extend this challenge to you to:

  • Promote innovation by bringing multiple perspectives and experiences to complex problems.
  • Increase team satisfaction and engagement through committed mentorship.
  • Bring positive change and gain access to diverse markets by broadening the talent pool.

Goal of 50-30 Challenge

The goal of the Challenge is to encourage organizations to reach 50% gender parity and 30% representation from under-represented groups, including racialized persons, those who identify as LGBTQ2, people living with disabilities, as well as First Nations, Inuit and Métis peoples, at the board and senior management levels.

Benefits of Diversity in Organizations
See References below*

Benefits of Joining the 50-30 Challenge 

Organizations that are more diverse are:

  • more likely to outperform their peers
  • twice as likely to meet or exceed financial targets
  • eight times more likely to achieve better business outcomes
  • generate and foster fresh insights, new ideas and creative solutions
  • draw on the full talents of their people

We challenge you to join the 50-30 Challenge

If you have any questions, please email 50-30ChallengeInfo@canada.ca



Harvard Business Review(2013) How Diversity Can Drive Innovation. https://hbr.org/2013/12/how-diversity-can-drive-innovation

McKinsey (2018) Delivering through diversity. https://www.mckinsey.com/business-functions/organization/our-insights/delivering-through-diversity

Boston Consulting Group(2018) How Diverse Leadership Teams Boost Innovation. https://www.bcg.com/en-ca/publications/2018/how-diverse-leadership-teams-boost-innovation